Mark S. Shirilau, PhD, PE - President and CEO

Click here to view Dr. Shirilau's credentials

Dr. Mark Shirilau is a nationally known expert in load research, utility demand-side management, energy conservation programs, and evaluation, measurement and verification (EM&V).  He has led the technical team of Aloha Systems, Inc. for 22 years.  Prior to that, Mark worked for Southern California Edison in engineering, research project management, and supervisory positions for the energy conservation and renewable/alternative energy programs.  He started his Edison career working on the large wind and solar projects that led the world technology at their time.  He then served as program director for Edison and EPRI’s comprehensive $4,000,000 Residential Energy Use Comparison Study in the 1980’s.

Mark received his Ph.D. in electric power systems engineering and master’s degrees in engineering, business administration, and religion.  He is a registered professional engineer in California, New York, and Texas, and is a licensed general, electrical, and solar contractor in California.  He consults with the Contractor State License Board, helping write the licensing examinations and is the author of a number of technical papers on residential, commercial, and industrial energy use as well as measurement and verification (M&V) strategies and appliance efficiency.  He is also author of Power 101: A Basic Introduction to Electric Utility Power, a book designed to help the average energy consumer understand the electric system and marketplace.  Mark has taught a number of college classes ranging from basic electricity in junior college to master's level courses in power systems and engineering management.

Mark was a founding board member of the Association of Energy Services Professionals (AESP) and is a member of IEEE, ASHRAE, and several other professional organizations.  He has served on the boards of directors of a number of business and nonprofit organizations.

Roddy R. Lee, CEM, Vice President

Prior to joining Aloha Systems, Roddy served as energy manager for the County of Riverside.  His duties for the county included managing the $23.5 million county energy management budget, including providing direction and technical management of major construction, alternation, and repair projects.  His tasks included project conception, scope development, design, contract negotiations, review with internal county departments, site mobilization and coordination, construction documentation, dispute negotiation and resolution, utility interconnection, and other contract and construction issues.  Roddy served as the county's representative to the energy efficiency partnership between the county and Southern California Edison, including development of the partnership's nature and championing it within the county.  Prior to joining Riverside County, Roddy held positions with the City of Hope Medical Center and the Los Angeles Hilton. 

Roddy brings an extensive background in industrial and commercial energy conservation, with a specialty in building automation, energy management systems, and mechanical systems ranging from small rooftop units to large chillers, central plants, thermal energy storage, and cogeneration.  Roddy's background in low-voltage controls and HVAC systems is an excellent complement to Mark's background in electric power generation, transmission, and distribution.   Roddy has been licensed as a C-20 (HVAC) contractor (# 703652) and serves as the Responsible Managing Officer for Aloha's C-20 license classification.  He is a certified building engineer through the Building Owners and Managers Association (BOMA) and has a US EPA HVAC technician certification.  He is a certified energy manager (CEM) through the Association of Energy Engineers.

Mario A. Arreola, Project Manager and Corporate Secretary

Mario provides on-site supervision and management of construction and remodel projects and assists with on-site surveys for energy efficiency and demand response.  He has surveyed a variety of institutional, industrial, and commercial facilities including aerospace production, pharmaceutical manufacturing, cabinet making, and chemical processing plants, warehouses, high-rise office buildings, military and hospital facilities, courthouses, fire stations, schools, colleges, and other local government facilities.  His work also includes assisting with metering and monitoring projects including meter installation, data collection, and tabulation.  

Mario's background includes construction, light industry, and small business administration.  Prior to joining Aloha Systems he worked as an inspector for a roofing quality assurance consultant.  The majority of his career has been in printing, where he worked in a large print shop as well as assisting will all aspects of the operation of Cerritos Printing, which was owned by his family.

Anthony Kendall, Controls Engineer

Prior to forming E.G. Valfortore, his own contracting firm, Anthony worked as an electrician for the County of Riverside.  He has also been employed as head electrician of the Pomona Valley Medical Center and Reid Hospital in Richmond, Indiana.  Anthony has also taught a variety of courses for electricians at Everest College.  This courses include electrical theory, the National Electrical Code, conduit bending, wiring methods, transformers, grounding, bonding, motor control, solid state electronics, jobsite management, electrical safety, energy management systems, programmable logic controllers (PLCs), and lighting control systems. 

Peter Paz, Electrical Services Manager

Peter brings extensive knowledge of wiring practices and techniques; 120, 208, 240, 277, and 480-volt systems; lighting systems; motors and motor controls; service entrances, feeders and distribution panels, branch circuits, transformers, three-phase and single-phase systems. 

In Memoriam

Jeffery Michael Shirilau - Founder of the Company